MIAMI — On November 14, 2025, the Latin Grammy Awards celebrated their 25th anniversary with a spectacular ceremony in Miami. A key figure in the event’s ongoing success is Marcelo Gama, CEO of Thinking Lion, whose visionary leadership has been instrumental in shaping the awards’ production over the years.

Gama first directed the Latin Grammy pre-show in 2012 and was entrusted with the main ceremony in 2018. His unique creative vision and attention to detail have helped elevate the Latin Grammy Awards into a global celebration of Latin music, earning praise for his seamless blend of innovation and tradition.

As Thinking Lion continues its successful collaboration with the Latin Grammys, the company extends heartfelt congratulations to Gama, as well as to the Latin Academy and Univision, for their lasting legacy in promoting and celebrating Latin music worldwide.