MIAMI — The biggest celebration of Latin music kicked off with style and flair as Marcelo Gama took the reins of Premio Lo Nuestro 2025, delivering a stunning visual spectacle that captivated millions. The event, broadcast live from Kaseya Center in Miami, opened with an unforgettable performance featuring Will Smith, India Martínez, Thalía, and DJ Khaled, who united on stage to perform First Love and Miami, setting the stage for a night of pure musical magic.

The ceremony achieved a remarkable 4.2 million viewers across Univision, UniMás, and Galavisión, making it the most-watched television event in Spanish-language programming. With a 3% year-over-year growth in viewership, it became the most-watched show during primetime and the second most-viewed awards show of the 2024-2025 season.

Performances by Becky G, Danny Ocean, Alejandro Sanz, Marc Anthony, Carin León, Prince Royce, Grupo Frontera, and many more kept the energy high throughout the night. The event also dominated social media, becoming the most social program of the day, with 4.8 million interactions across Facebook, Instagram, X, and YouTube, marking its ninth consecutive year at the top.

With Gama’s masterful direction, Premio Lo Nuestro 2025 not only honored Latin music’s finest but also reinforced its status as one of the most significant cultural moments of the year.